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      <image:title>Ladysplaining Blog - Pay Yourself First. Change Your Life.</image:title>
      <image:caption>Young women are funneled into an economic system designed to rob our freedom, little by little, leaving many living paycheck to paycheck. Mere months in the “real world” transform the dreamy and ambitious to the beat down and stressed. What if sidestepping that funnel of dread isn’t as hard as we think? Unlike other budgeting books that hinge on self-judgment and financial deprivation, But First, Save 10 teaches a simple system designed to yield abundance and joy. Buck that unfulfilling job, start your dream business, or plan retirement on your own terms—this system is your ticket to a life of true freedom, however you define it.</image:caption>
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      <image:title>Ladysplaining Blog - Sarah Catherine Gutierrez</image:title>
      <image:caption>Sarah Catherine Gutierrez is a speaker, writer and owner of a financial planning company, called Aptus Financial. She is passionate about demystifying the financial world to women so that they can focus on the most important thing we need to do: save money for our future selves. There is no one better equipped to explain the financial world than someone who came from analyzing investments, and she has chosen to bring women to the world of finance through humor, honesty, plain English, and at most of her hosted events, with a fair amount of wine and chocolate. She lives a beautifully simple life in Little Rock, Arkansas with her husband, Jorge, and their three kids, Marco, Max and Lucia. She has successfully convinced her husband to get a dog named Messi. SC and Jorge own a salsa dance venue in the heart of the Rivermarket district in downtown Little Rock, where they share their passion for dancing. It is at that venue that SC educates women on money and helps them make daring commitments to save for the future.</image:caption>
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      <image:caption>Financial Planning blah blah blah</image:caption>
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      <image:caption>Bringing the world of finance alive for women and inspiring them to take charge of money</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Investing - Sarah Catherine Guiterrez</image:title>
      <image:caption>Sarah Catherine Gutierrez is a speaker, writer and owner of a financial planning company, called Aptus Financial. She is passionate about demystifying the financial world to women so that they can focus on the most important thing we need to do: save money for our future selves. There is no one better equipped to explain the financial world than someone who came from analyzing investments, and she has chosen to bring women to the world of finance through humor, honesty, plain English, and at most of her hosted events, with a fair amount of wine and chocolate. She lives a beautifully simple life in Little Rock, Arkansas with her husband, Jorge, and their three kids, Marco, Max and Lucia. She hopes to one day have a dog (but hasn’t convinced her husband of that yet.) SC and Jorge own a salsa dance venue in the heart of the Rivermarket district in downtown, Little Rock, where they share their passion for dancing. It is at that venue that SC educates women on money and helps them make daring commitments to save for the future.</image:caption>
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      <image:title>Speaking</image:title>
      <image:caption>Please contact etaliapressbooks@gmail.com for shipping details.</image:caption>
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    <image:image>
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      <image:title>Speaking - WHY SC?</image:title>
      <image:caption>Sarah Catherine “SC” Gutierrez is a speaker, writer, and owner of Aptus Financial, a fixed-fee financial planning company. She is passionate about demystifying the financial world to women so that they can focus on the most important thing we need to do: save money for our future selves. There is no one better equipped to explain the financial world than someone who came from analyzing investments, and she has chosen to bring women to the world of finance. Through humor, honesty, plain English, and at most of her hosted events, with a fair amount of wine and chocolate. Sarah Catherine earned an MPP from Harvard University and holds the CFP® CRPS® designations. Her first book But First, Save10 is available on Amazon.</image:caption>
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      <image:title>Speaking</image:title>
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      <image:title>Speaking</image:title>
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      <image:title>Speaking</image:title>
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      <image:title>Speaking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cbfe432b7c92c2cb4f2316b/1593031595504-UFANZH3KRLP4XM71C11Y/Logo1.png</image:loc>
      <image:title>Speaking</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cbfe432b7c92c2cb4f2316b/1593096324628-EHPN3RPIBSNIY5K5CBBT/Logo2.png</image:loc>
      <image:title>Speaking</image:title>
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      <image:title>Speaking</image:title>
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      <image:title>Speaking</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cbfe432b7c92c2cb4f2316b/f5b70dd6-f434-42e1-85a6-7e53c2b0e976/Unknown.jpeg</image:loc>
      <image:title>Speaking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cbfe432b7c92c2cb4f2316b/14603ba6-7d28-4b8e-839d-9b34e1caa427/DSCF1293.JPG</image:loc>
      <image:title>Speaking - White Coat Investor Conference 2025 - KeyNote Speaker</image:title>
      <image:caption>SC gave her keynote speech on Understanding the Financial Industry, delving deep into the intricacies of the financial industry and introducing the DIY, Validator, and Collaborator archetypes. Plus, she gave a breakout speech, “Brain vs. Money,” on how the brain tricks us into thinking we don’t have control. Spoiler alert: we do.</image:caption>
    </image:image>
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      <image:title>Speaking - Bogleheads university, October 2025</image:title>
      <image:caption>SC gave a presentation on Understanding the Financial Industry at Bogleheads 2025, plus she sat on the investing experts panel.</image:caption>
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    <image:image>
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      <image:title>Speaking - REAL Econ for all Conference, july 24, 2025</image:title>
      <image:caption>SC sat down with former FDIC Chair Sheila Bair at the REAL Econ for All Conference to discuss financial education and Sheila’s new children’s books. Read more: https://www.nwaonline.com/news/2025/jul/24/former-fdic-chair-urges-arkansas-teachers-to/</image:caption>
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      <image:title>Speaking</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cbfe432b7c92c2cb4f2316b/1718120221836-9OT9FCTOHHOPTDA6BHTY/econome.jpg</image:loc>
      <image:title>Speaking</image:title>
    </image:image>
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    <loc>https://www.ladysplainingmoney.com/success</loc>
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    <lastmod>2019-05-12</lastmod>
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    <lastmod>2020-06-23</lastmod>
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      <image:title>Savings - Sarah Catherine Guiterrez</image:title>
      <image:caption>Sarah Catherine Gutierrez is a speaker, writer and owner of a financial planning company, called Aptus Financial. She is passionate about demystifying the financial world to women so that they can focus on the most important thing we need to do: save money for our future selves. There is no one better equipped to explain the financial world than someone who came from analyzing investments, and she has chosen to bring women to the world of finance through humor, honesty, plain English, and at most of her hosted events, with a fair amount of wine and chocolate. She lives a beautifully simple life in Little Rock, Arkansas with her husband, Jorge, and their three kids, Marco, Max and Lucia. She hopes to one day have a dog (but hasn’t convinced her husband of that yet.) SC and Jorge own a salsa dance venue in the heart of the Rivermarket district in downtown, Little Rock, where they share their passion for dancing. It is at that venue that SC educates women on money and helps them make daring commitments to save for the future.</image:caption>
    </image:image>
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      <image:title>Savings</image:title>
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      <image:caption>Sarah Catherine Gutierrez is a speaker, writer and owner of a financial planning company, called Aptus Financial. She is passionate about demystifying the financial world to women so that they can focus on the most important thing we need to do: save money for our future selves. There is no one better equipped to explain the financial world than someone who came from analyzing investments, and she has chosen to bring women to the world of finance through humor, honesty, plain English, and at most of her hosted events, with a fair amount of wine and chocolate. She lives a beautifully simple life in Little Rock, Arkansas with her husband, Jorge, and their three kids, Marco, Max and Lucia. She hopes to one day have a dog (but hasn’t convinced her husband of that yet.) SC and Jorge own a salsa dance venue in the heart of the Rivermarket district in downtown, Little Rock, where they share their passion for dancing. It is at that venue that SC educates women on money and helps them make daring commitments to save for the future.</image:caption>
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